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BRAND COMMUNICATION STRATEGY
A brand communication strategy is an investment. You won’t notice all of the benefits immediately. But you are laying the tracks towards future success. Internally, a strategy helps unite colleagues around a common purpose. Externally, following a strategy allows you to improve your interactions with your target audience; taking them all the way from interest to purchase.
We helps clients achieve a unified voice is by creating a Brand Field Guide. It’s one of the most valuable tools we offer—a go-to resource for how to say anything and everything about your brand, both internally and externally. Everyone who represents the brand gets their own copy to keep close by.
BRAND COMMUNICATION TOOLS
By establishing a brand strategy that upholds your company’s overall goals and processes, you’ll make sure that your brand can evolve and grow in a way that’s benefitting your business. A brand strategy is a combination of methods aimed at helping you put into words the uniqueness and identity of your brand – allowing you to increase quality in communication and customer touchpoints, for a stronger brand and (ultimately) enhanced selling power.
STRATEGIC BRAND MANAGEMENT
BRAND AWARENESS & ENGAGEMENT
Brand awareness among your audience and the general public doesn’t happen overnight. It also doesn’t happen from a simple advertisement or marketing campaign.
Strong brand awareness is a result of multiple simultaneous efforts that extend beyond trying to get paying customers.
If you expect to raise awareness of your brand by running a few product advertisements on Facebook or on some other platform, you won’t get very far. Not only will the consumer be focused on the product (not the brand), but the ad will also lack impact beyond a simple sale.
PRODUCT & BRAND ACTIVATION
Brand activations can help you differentiate your business. As a business owner, manager or marketer, there are several things you have in common with every other business owner out there. You all want to create the best product, service or experience that you can for your customer base. You all want to successfully compete with any competitor businesses. And you all want to spread the word about your business or brand to as many people as possible
VISUAL AD PRODUCTION
Never has visual advertising been as crucial to the success of your business as it is now. With the exception of radio advertising, today most advertising is highly visual in nature, no matter what the market. Never has there Thanks to platforms like Instagram, YouTube , Pinterest, Facebook, and Twitter, advertising online is also at an all-time high. YouTube videos, Instagram posts, certain memes on Facebook, Twitpics, and Snapchats are all examples of visual marketing.
GRAPHIC & PRINT DESIGN
Graphics plays an important role in the advertising industry. To mention the words graphics design immediately brings into mind advertising. In order words, graphic design is synonymous with advertising industry.
Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.
Radio is able to reach people virtually wherever they are, at whatever time. Whether they’re listening in the car, at work, in the gym, or at home, people can be affected by radio and its advertising, especially when it comes to making purchasing decisions. For instance, outside the home and in the car are two significant locations where people are listening to the radio, meaning they are in prime positions to purchase something when they hear an ad.
RADIO & JINGLE PRODUCTION
MEDIA PLANNING & BUYING
It’s no secret that simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences. You also know that in this day and age, advertising isn’t what it used to be. There’s more competition than ever, more consumers with niche interests to cater your message to, and more means by which to reach them. In many ways it’s a revolutionary time with great opportunity to be inventive, tactical and dynamic. Here media planning and buying playing a vital role in the context of making great brands and products.
MOBILE APP DEVELOPMENT
With a mobile app, you can create a direct link between you and your customers. You will no longer need third party module- you can simply apply your marketing campaigns through your app directly to your customers by reaching out to your customers directly with the message you want to send. Their user experience will bring them to interactive with your business again, creating a stronger relationship. Ultimately, that is what is going to keep customers coming back: they are happy with your company and want to buy your products. Personalizing their experience with location and buying behaviour can only serve to improve that experience.
Traditional marketing is a ‘spray and pray’ type of marketing. For instance, you erect a billboard hoping that your target audience will view it but you have no precise way of determining how many people see it. However, with digital marketing, you get detailed data and reports to use in assessing the performance of your campaign. This information can help you improve your marketing. By analysing data from your Google Analytics or social media, you can use this information to determine what resonates with your customers and improve your customer service..
DIGITAL MARKETING & MANAGEMENT
WEB DESIGNING & DEVELOPMENT
Communication is one of the foundational elements of a good website. It is essential for a positive user experience and for a successful website that truly benefits its owners. All types of websites are affected by the need for good communication in one way or another. Regardless of whether the website in question is an e-commerce website, a blog, a portfolio website, an information website for a service company, a government website or any other type of website, there is a significant need to communicate effectively with visitors.
BRANDED CONTENT
Branded content appears to be a current trend, it’s one that works. Here’s why: When a consumer watches branded content, their brand recall is up to 59% higher than it is with display ads. Viewers are also 14% more likely to seek out extra content from the same brand. As far as ROI goes, these are strong numbers. Branded content gets more attention and creates brand recognition. Consumers like branded content because they believe the content is more consumer-focused.
CHARACTER & STRUCTURE ANIMATION, 2D/3D
Animation is important because it makes us be able to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and live-action films cannot. Today, anyone can pick up a drawing tablet and show their ideas to the world. Drawn figures can be funny, or make something sad or serious have a playful, less intimidating feel to it to make the viewer feel more comfortable. But in Indian market(for brand and product communication) builders & real estate players generally using animation services up to 70% for auto cad based walk through videos or 3d animated images.
SOCIAL MEDIA MARKETING MANAGEMENT
Nowadays, Organisations use social media in a myriad of different ways. For example, an Organisation that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). An Organisation that wants to understand how it’s performing on social media would analyse its reach, engagement, and sales on social media with an analytics tool (social media analytics). that wants to reach a specific set of audience at scale would run highly-targeted social media ads.
As a whole, these are often also known as social media management.